Fashion Icons and eBay Join Forces to Fight Knockoffs, Counterfeits

you-cant-fake-protected-bag Calvin Klein doesn’t want you to buy counterfeit goods. Nor do Tommy Hilfiger, Diane von Furstenberg and Donna Karan, for that matter.

Those are just a few of the fashion industry luminaries who partnered with eBay (EBAY) to send a message to consumers to “just say no” to counterfeit merchandise via the “You Can’t Fake Fashion” campaign.

The campaign marks a partnership between eBay, which bills itself as the world’s largest online marketplace and fashion destination, and the Council of Fashion Designers of America, to tsk tsk fakes and raise a glass to original design.

To that end, 50 CFDA designers — from the aforementioned players to Rachel Roy, Tory Burch and Jason Wu, each customized a $150, one-of-a-kind summer tote bearing the tag line “You Can’t Fake Fashion.” The bags sold out on eBay on July 11 within a couple of hours of going on sale.

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