Sven Prim got his first advertising job whilst still attending photography school. Directly after graduation he landed a deal with , moved to Stockholm and started working as a full-time photographer. Since then, he has collaborated with a long list of renowned clients such as ATG, Aftonbladet, RFSU and Polar Music Prize.

Many people think that a photograph´s truth is compromised in post but Sven doesn´t agree at all. The concept of truth is completely subjective. I believe that a picture is always manipulated, regardless of how it is taken. When the photographer selects the time and place to snap a picture, the truth is already being bent. I am very up-front about how my pictures are created.