Online Retail Sales Up 12% and Best Yet to Come

On Wednesday, December 8th, 2010

The latest read on online holiday shopping from Comscore shows a 12 percent increase in spending in the first 35 days of the November through December shopping season compared with the same period a year ago.

And more than half of the shoppers took advantage of “free shipping” offers, according to ComScore.

“Cyber Monday started the week off with a bang, but online spending growth softened during the latter part of the week and into the weekend,” said ComScore Chairman Gian Fulgoni, in a press release. “We anticipated that the post-Cyber Monday period would experience a slight hangover after many of the retailers’ most aggressive deals and promotions expired, but we can expect to see activity begin to pick up again next week as we get into the middle part of December when online buying typically peaks.”

That’s right, we’re gearing up for what has historically been the busiest online shopping period. And this year retailers are expected to pull out the stops for Free Shipping Day, which is a shopping event modeled after Cyber Monday, which began as a day for the industry to promote online shopping with special deals and offers.

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