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Campaign (1)Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group. Connect with her on Twitter @erinever.

There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this.

Try targeting blogs as link resources. Not only do people trust blogs, they’re one of the most effective ways to both build your brand awareness and get high-quality content links that point back to your website.

Amazon may have issued an update to its Kindle Fire this morning, but Conan O’Brien was still able to skewer the device and some of the early customer complaints on his show.

Team Coco and crew mock the Kindle Fire’s ill-placed power button, security concerns and other areas of dissatisfaction. [ Continue Reading… ]

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Ah yes. A familiar beginner’s problem for any new blogger: No readers. Assuming you’re comparing your brand new blog to an already-well-established website with a huge following, it’s understandable why the task of luring in an audience might seem overwhelming. Not everyone can snap their fingers and magically summon a rabid fan base of hungry readers just waiting to devour your every word.

That said, there are a few things you can do to attract readers and drive traffic to your blog, most of which only take a bit of leg-work for the first few weeks, but really help pave the road for all of your future posts.

For those of you struggling with the very common blog-population-zero issue, let me first point you in the direction of my previous post, how to define your target audience. If you’ve already read that and are ready for the next step, read on.

Focus on your SEO

Search Engine Optimization is one of those fancy terms that bloggers tend to throw around pretty regularly. Not only because it sounds cool, but because it works. By optimizing your blog across engines like Google, Bing, etc, you are effectively allowing the Internet to discover you. While new readers can definitely discover you through other means like word of mouth, often times, search engines are more likely to be your friend in the battle for a larger audience.

It’s wise to link back to your blog several times across the web from anywhere you’ve established any sort of presence. You essentially want to make it impossible for anyone to not find you online because you’ve put an obvious effort into making sure your blogging identity is seen everywhere your potential audience is likely to be.

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At least once a day, I’m asked by some casually-curious user for my opinion on whether or not Google+ will beat out Facebook. It’s one of those hypothetical questions that makes me roll my eyes and take slow, deep breaths.

As someone who has been following the growth of both networks almost religiously for the past four months now, hearing the same drum beating over and over has begun to wear on my nerves. In fact, I’d wager that the companies at the focus of this question are also tired of being forced to lament over this same debate.

One of the key reasons this social network rivalry is the subject of such intense critique, however, is because the dissection of both platforms is actually incredibly important to the way marketers of the future need to think. With new networks and tools being introduced nearly every day, it is absolutely vital for social media strategists and business developers alike to stay on top of what’s current, what’s trending, and what has the potential to go viral — and all with profitability, bottom lines and ROI in mind.

Luckily for them, my encyclopedic back-knowledge (#humblebrag) and ongoing obsession with social media has left me with several important points to make in favor of Google+, the new social hub that is pioneering the way through unfamiliar territory for typical social campaign strategies. Let’s dive in.

What do the actual companies think of one another?

While analysts, press and other interested third party critics have definitely had their chance to preach both their eulogies and praise for each of the networks, the two competing platforms themselves also have more than a bit to say on the subject.

Eye of a Tokay Gecko
“A close-up shot of a Tokay Gecko. Their eyes remind me of old-fashioned keyholes. Thanks for looking!” The photo is taken by Alan M.

Spider macro

La force et la passion
“She felt her strength and passion back by 1 small drop of water.”. The photo is taken by Leon Baas.

Macro Photography

High-Tech Jumper
“Jumping spider on a DVD reading my data! Shot with a Canon 20D with a Canon MP-E macro lens.” The photo is taken by Coder.

Spider macro

Bubble Magic
“Close-up of a wet leaf … taken with a Canon Powershot A610 :)” The photo is taken by Sophie.

Macro Photography

 

The tools may change but the goals are still the same. Chris Brogan, the best selling author of the books Trust Agents and Google+ for Business, reminds us that social business always has been and always will be about people. Digital technology is just a tool, says Brogan, what matters is the customer experience.

In this video, shot at Oakley Inc.’s headquarters, Brogan also gives tips for [ Continue Reading… ]

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