With an audience that only has an attention span of 8 seconds, don’t give them an additional reason to visit your competitors website. Also, most browsers don’t display flash.
Any media or animation should be used to support your content.
The other element you want to limit the use of on across your website is jargon. No one likes that gobbledygook. Those terms will either mean nothing to your visitors or you’ll make them roll their eyes.
With your screenshot loaded into your image editing application, desaturate the colors completely. The purpose of this test is to find areas of the image that might have a lot of contrast in color but not enough contrast in value (the difference between light and dark). For example, take a look at the portfolio piece in the top center. The number 2 has some well defined yellow edges in the color version, but as soon as it’s black and white, the lines become a bit fuzzy. This particular instance isn’t too bad, but if you run this test and find page elements that appear to blend together (especially text) then you should reconsider the colors and values.
One of the best ways to achieve a minimalist design is to feature a large header on your homepage. The best large headers consist simply of an image with a quick caption.
With only about two seconds to capture a visitor’s attention, a large header featuring a stunning image should do the trick!
Take this concept a step further by turning your large header into a large image slider.
Don’t just start designing your website. To ensure that your website is effectively meeting the needs of your visitors you need to map out your customers journey from the first time they visit your website to the moment they become a customer.
What pages are they going to view, content they’re going to read and what offers are they going to convert on? Understanding that information will help you design a site that helps push leads down the sales funnel.