Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo.
Last year, reports said creativity was on the decline in the U.S. However, reports this year indicate that creativity is more important than ever to business success. IBM weighed in with a massive study, interviewing over 1,500 CEOs around the world. Those CEOs collectively agree that employee creativity is the most important talent for the 21st century.
Although it seems to be on the decline, creative capacity is more important than ever. Many large companies deem creativity a major competitive advantage.
So, where do you start? What will be your strategy to bolster not only your own creativity, but also that of your business?
First, you’ll need creative employees — then, an environment that fosters and promotes that creativity. Let’s divide these categories further…. Read more at Mashable