Happy holidays, entrepreneurs! ‘Tis the season for small business owners and startups alike to increase sales and boost year-end profits. Just one problem, though. How do you compete for shoppers’ attention against the Best Buys, Targets and Sears of the world, especially on a tight budget?

inbound-marketing

Thankfully, online technology and social media services offer affordable alternatives to expensive print, online and TV advertisements, while still letting you craft clever campaigns, connect with customers and cost-effectively provide unique deals, discounts and promotions.

Looking to increase market share or Q4 records? The following high-tech holiday marketing strategies can help you raise awareness and increase revenues without having to take out a second mortgage on your retail or online storefront.