Happy holidays, entrepreneurs! ‘Tis the season for small business owners and startups alike to increase sales and boost year-end profits. Just one problem, though. How do you compete for shoppers’ attention against the Best Buys, Targets and Sears of the world, especially on a tight budget?
Thankfully, online technology and social media services offer affordable alternatives to expensive print, online and TV advertisements, while still letting you craft clever campaigns, connect with customers and cost-effectively provide unique deals, discounts and promotions.
Looking to increase market share or Q4 records? The following high-tech holiday marketing strategies can help you raise awareness and increase revenues without having to take out a second mortgage on your retail or online storefront.