The tools may change but the goals are still the same. Chris Brogan, the best selling author of the books Trust Agents and Google+ for Business, reminds us that social business always has been and always will be about people. Digital technology is just a tool, says Brogan, what matters is the customer experience.
In this video, shot at Oakley Inc.’s headquarters, Brogan also gives tips for small businesses on how to leverage social media, earn trust, establish yourself as an expert and more.
Behind the Brand is hosted by Bryan Elliott. Stay tuned to Mashable every Wednesday for new episodes.