John Lasseter, the chief creative officer at Pixar, was on Charlie Rose last week, talking about Steve Jobs, the evolution of animation and Pixar’s next project, Brave.
The episode is worth watching in its entirety. On the subject of Jobs, Lasseter refers to him as “being like a brother” and talks about Jobs’s drive for excellence. He also points out that Jobs invested more than $50 million of his own money in Pixar for nearly a decade before it ever made a profit.
Lasseter also talks about Pixar’s next film, Brave, which hits theaters in June. Brave features a female protagonist — a first for the company.
Lasseter, who also serves as the Principal Creative Adviser for Walt Disney Imagineering, discusses the importance of fusing new technology and new techniques with what fundamentally makes a great film: A good story.
What continues to make Pixar unique is that it is one of the few companies that fuses technology with stories and characters that stand the test of time.
In the interview, Lasseter shares an anecdote about Steve Jobs and how the late Pixar CEO looked at the legacy of animation. After remarking that with technology, a good product could last at most, five years, he said, “if you do your job right with these animated films, what you do can last forever.”