Websites are no longer a luxury; they’re now a necessity for businesses in nearly all industries in order to remain competitive. In perhaps misguided competitive spirit, website owners are increasingly adopting aggressive marketing tactics that are more likely to harm their website visibility in search engines rather than help it. Are you making any of the mistakes listed below?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may [ Continue Reading… ]
Move over Grinch, the Angry Birds pigs are the new villains out to destroy Christmas. But don’t fear, we know you’ve been practicing flinging birds at those wretched hogs all year and are ready to defend your turf.
Presenting the latest mission for you and your slingshot: the house-sized Angry Birds game, created in Christmas lights. This huge-scale world — made up of more than 20,000 individual bulbs — is controlled by two computers and 10 Light-O-Rama 16 [ Continue Reading… ]
Amazon may have issued an update to its Kindle Fire this morning, but Conan O’Brien was still able to skewer the device and some of the early customer complaints on his show.
Team Coco and crew mock the Kindle Fire’s ill-placed power button, security concerns and other areas of dissatisfaction. [ Continue Reading… ]
The tools may change but the goals are still the same. Chris Brogan, the best selling author of the books Trust Agents and Google+ for Business, reminds us that social business always has been and always will be about people. Digital technology is just a tool, says Brogan, what matters is the customer experience.
In this video, shot at Oakley Inc.’s headquarters, Brogan also gives tips for [ Continue Reading… ]
In the past months I’ve spent a lot of time talking to beta users and beta customers. One of my conclusions is that our product is just not cool enough, not fun enough.
I remembered this video by Dave McClure on how to pitch to a VC your problem and the importance of solving a problem that people can relate to on an emotional level. I’m sure some of you think that being a cool startup is not important but to be the next really big thing you have to be cool! To those of you who are skeptical just think of Apple, Facebook, Twitter, Google and even Dropbox and Foursquare. It doesn’t matter if they’re investors, employees or customers – people want to be a part of something cool.
“A 1 million dollar company is not cool, you know what’s cool, a 1 billion dollar company, that’s cool.”
As an entrepreneur, seeing the massive amount of new startups emerging is truly amazing. However, as Paul Graham said to these two young entrepreneurs in Y Combinator office hours, there are bigger problems to solve (speed up to min 20). [ Continue Reading… ]
What Are CSS Preprocessors?
The answer is in the name. If you understand how php or asp or any other server side programming language works it amounts to the same thing. In fact the first preprocessed css I encountered were css files ending in .php in order to use variables.
CSS preprocessors take code written in the preprocessed language and then convert that code into the same old css we’ve been writing for years. 3 of the more popular css preprocessors are Sass, LESS, and Stylus
Because they aren’t css, they aren’t bound by the limitations of css.The preprocessed language can give you more functionality than css as long as it eventually makes sure everything is output as css and works in a browser like we expect. [ Continue Reading… ]