Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group. Connect with her on Twitter @erinever.
There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this.
Try targeting blogs as link resources. Not only do people trust blogs, they’re one of the most effective ways to both build your brand awareness and get high-quality content links that point back to your website.
Ah yes. A familiar beginner’s problem for any new blogger: No readers. Assuming you’re comparing your brand new blog to an already-well-established website with a huge following, it’s understandable why the task of luring in an audience might seem overwhelming. Not everyone can snap their fingers and magically summon a rabid fan base of hungry readers just waiting to devour your every word.
That said, there are a few things you can do to attract readers and drive traffic to your blog, most of which only take a bit of leg-work for the first few weeks, but really help pave the road for all of your future posts.
For those of you struggling with the very common blog-population-zero issue, let me first point you in the direction of my previous post, how to define your target audience. If you’ve already read that and are ready for the next step, read on.
Focus on your SEO
Search Engine Optimization is one of those fancy terms that bloggers tend to throw around pretty regularly. Not only because it sounds cool, but because it works. By optimizing your blog across engines like Google, Bing, etc, you are effectively allowing the Internet to discover you. While new readers can definitely discover you through other means like word of mouth, often times, search engines are more likely to be your friend in the battle for a larger audience.
It’s wise to link back to your blog several times across the web from anywhere you’ve established any sort of presence. You essentially want to make it impossible for anyone to not find you online because you’ve put an obvious effort into making sure your blogging identity is seen everywhere your potential audience is likely to be.
At least once a day, I’m asked by some casually-curious user for my opinion on whether or not Google+ will beat out Facebook. It’s one of those hypothetical questions that makes me roll my eyes and take slow, deep breaths.
As someone who has been following the growth of both networks almost religiously for the past four months now, hearing the same drum beating over and over has begun to wear on my nerves. In fact, I’d wager that the companies at the focus of this question are also tired of being forced to lament over this same debate.
One of the key reasons this social network rivalry is the subject of such intense critique, however, is because the dissection of both platforms is actually incredibly important to the way marketers of the future need to think. With new networks and tools being introduced nearly every day, it is absolutely vital for social media strategists and business developers alike to stay on top of what’s current, what’s trending, and what has the potential to go viral — and all with profitability, bottom lines and ROI in mind.
Luckily for them, my encyclopedic back-knowledge (#humblebrag) and ongoing obsession with social media has left me with several important points to make in favor of Google+, the new social hub that is pioneering the way through unfamiliar territory for typical social campaign strategies. Let’s dive in.
What do the actual companies think of one another?
While analysts, press and other interested third party critics have definitely had their chance to preach both their eulogies and praise for each of the networks, the two competing platforms themselves also have more than a bit to say on the subject.
What would happen if all of the hard work you put into your website was all wiped away by a hacker or malicious virus of some kind? It would be difficult to find the motivation to start all over unless you have a backup of some kind. Using your already established Dropbox account, several options are available to Backup WordPress Sites to Dropbox.
To take out some of the work out of backing up your site, below we will show some ways to automate the process and save the backup to Dropbox. The easier and more hands off the process is, the better, right? Below are some WordPress plugins and other options to help you easily backup your WordPress site.
Note: Depending on the size of your site and how much you use your Dropbox account, opening a dedicated Dropbox account for these backups might be a good idea.
WordPress Backup to Dropbox saves you the hassle of using your FTP client and making a total backup of your WordPress site. The first backup will take some time to complete because everything is being backed up: files, media, and database are all included. WordPress Backup to Dropbox creates a folder in Dropbox. This folder is the only folder this plugin can access.
After the initial full backup, each backup from then on will be an incremental backup. The incremental backups can be scheduled as frequently as daily. The scheduled backups can exclude different file types if desired.
Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship.
While many companies are still focusing SEO efforts on their websites, there are many other ways to boost search results, especially since results are now comprised of all kinds of content, including videos, images, maps, business listings, tweets and even Facebook Page posts.
So how do you expand your efforts without breaking the bank? To boost SEO, consider creating a YouTube channel. Every video you post to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with your business.
Creating your own channel is pretty simple — here are four easy steps to kick things off right.