Websites are no longer a luxury; they’re now a necessity for businesses in nearly all industries in order to remain competitive. In perhaps misguided competitive spirit, website owners are increasingly adopting aggressive marketing tactics that are more likely to harm their website visibility in search engines rather than help it. Are you making any of the mistakes listed below?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may [ Continue Reading… ]
Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running — consistently and smoothly — day in and day out.
It can be challenging for unknown startups to garner press attention — budgets are tight, relationships with journalists may not be that strong and explaining a new concept is difficult. Not to mention, early-stage startups usually only employ a few people focused on product and development. Therefore, marketing and public relations are often tackled piecemeal by whomever has time.
Good press, though, can be one of the biggest drivers for startups looking to grow their user bases, and as a result, a pretty important component for success. [ Continue Reading… ]
Facebook is cozying up to small businesses in a big way with a new program that gives away $10 million in free advertising.
The program, Facebook Marketing Solutions, which includes a partnership with the National Federation of Independent Business and the U.S. Chamber of Commerce, will roll out over the next few months. In early 2012, Facebook will give each qualified business at least $50 of free advertising on Facebook.
The social network also promises free resources and information on how to market your business on Facebook. The company is sending its reps out to meet with small business owners in person. Since Facebook has a self-service ad platform that’s actually geared more to small advertisers than large ones, the program seems to be about building awareness, especially since 64% of small businesses think social media is unnecessary. The company took a similar approach to wooing the advertising industry in April with Facebook Studio, which also offers free resources, though there’s no free advertising component. [ Continue Reading… ]
Two days ago, 800 people assembled at a south London art college for Silicon Valley Comes To Tech City, an event which saw experienced entrepreneurs and investors from America’s tech mecca engage in an afternoon of fast-paced panels and interview sessions with the aim of inspiring the UK’s next generation of startup founders.
The event is part of a wider initiative, Silicon Valley Comes To The UK, organized by LinkedIn co-founder Reid Hoffman and angel investor Sherry Coutu. Once a year, speakers from Silicon Valley areinvited to the UK to [ Continue Reading… ]
Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo.
Last year, reports said creativity was on the decline in the U.S. However, reports this year indicate that creativity is more important than ever to business success. IBM weighed in with a massive study, interviewing over 1,500 CEOs around the world. Those CEOs collectively agree that employee creativity is the most important talent for the 21st century.
Although it seems to be on the decline, creative capacity is more important than ever. Many large companies deem creativity a major competitive advantage. [ Continue Reading… ]
Happy holidays, entrepreneurs! ‘Tis the season for small business owners and startups alike to increase sales and boost year-end profits. Just one problem, though. How do you compete for shoppers’ attention against the Best Buys, Targets and Sears of the world, especially on a tight budget?
Thankfully, online technology and social media services offer affordable alternatives to expensive print, online and TV advertisements, while still letting you craft clever campaigns, connect with customers [ Continue Reading… ]