Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship.

While many companies are still focusing SEO efforts on their websites, there are many other ways to boost search results, especially since results are now comprised of all kinds of content, including videos, images, maps, business listings, tweets and even Facebook Page posts.

So how do you expand your efforts without breaking the bank? To boost SEO, consider creating a YouTube channel. Every video you post to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with your business.

Creating your own channel is pretty simple — here are four easy steps to kick things off right.