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10 Essential PR Tips for Startups

by Dan - on Dec 21st 2011 - No Comments

Erica Swallow is a technology and lifestyle writer. Sign up for her course on “PR for Startups” to learn more about getting media coverage for your fledgling business. It can be challenging for unknown startups to garner press attention — budgets are tight, relationships with journalists may not be that strong and explaining a...

12 Tips to Make Your Company More Creative

by Dan - on Dec 21st 2011 - No Comments

  Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo. Last year, reports said creativity was on the decline in the U.S. However,...

Holiday Marketing Guide: 7 High-Tech Solutions for Small Business

by Dan - on Dec 21st 2011 - No Comments
Holiday Marketing

Scott Steinberg is a small business expert, professional keynote speaker, noted strategic consultant, and creator of The Business Expert’s Guidebook series and video show Business Expert: Small Business Tips, Trends and Advice. Entrepreneurs and startups can download and share free guides, tip sheets and inside advice from his website. Happy...

How to Tell Your Business Story in 60 Seconds or Less

by Dan - on Dec 21st 2011 - No Comments
Business Story

Unfortunately, many small-business owners don’t think enough about their company’s story and how it comes across. I can say that with confidence because I’ve witnessed many ineffective pitches at conferences and chamber of commerce mixers. At the last chamber mixer I attended, I asked one person what he did. His response...