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Facebook’s Ad Revenue Hit $1.86B for 2010

by Dan - on Dec 21st 2011 - No Comments
Facebook’s Ad Revenue Hit $1.86B for 2010

According to recently released figures from eMarketer, Facebook‘s revenue for advertising alone — which excludes revenue for virtual currencies and other sources — came to an astonishing $1.86 billion for all of last year. Not bad for a web startup that’s yet to see its seventh birthday. As we reported last month, Facebook was...

The 3 Most Effective Approaches to In-App Advertising

by Dan - on Dec 21st 2011 - No Comments
The 3 Most Effective Approaches to In-App Advertising

A widely discussed article in Wired last summer posited the idea that the web is dead. The argument, which, on closer inspection appeared based on semantics, predicted that consumers would experience the web via peer-to-peer networks like Facebookand, increasingly, apps, in the future. If that proves to be the case, a dead web may be...

HOW TO: Get Started With Mobile Search Advertising

by Dan - on Dec 21st 2011 - No Comments
Mobile Search Advertising

The Future of Search Series is supported by SES Chicago Conference and Expo, the leading search, social and display conference. From November 14-18, get five days of education, inspiration and conversations with marketing experts from the digital space. Register with MASH20 to save 20%. Many recent years have been touted as “The Year...

Google Overtakes Yahoo in Display Advertising

by Dan - on Dec 21st 2011 - No Comments
Google Overtakes Yahoo in Display Advertising

Google which long ago passed Yahooin search advertising, now has overtaken the company in display ads as well, according to IDC. Google claimed the number-one spot in U.S. display advertising in the first quarter, with 14.7% of the market ($396 million), up from 13.3% in Q4 2010. Yahoo’s hold on the market declined from 13.6% to 12.3%,...

Angry Birds Dress Makes Big Fashion Statement

by Dan - on Dec 21st 2011 - No Comments
Angry-Birds-Dress-combo

Angry Birds has made its way into fashion before with the introduction of t-shirts and accessories, but the wife of a Rovio executive is taking the brand to a whole new level with an off-the-shoulder ballroom gown that pays tribute to the widely popular game. Teija Vesterbacka – who is married to Peter, CMO of the company that created...

Facebook Gives $10 Million in Free Advertising to Small Businesses

by Dan - on Dec 20th 2011 - No Comments

 Facebook is cozying up to small businesses in a big way with a new program that gives away $10 million in free advertising.

The program, Facebook Marketing Solutions, which includes a partnership with the National Federation of Independent Business and the U.S. Chamber of Commerce, will roll out over the next few months. In early 2012, Facebook will give each qualified (more…)