Social media is a great tool for any restaurant to connect with customers – but only if you use it right. Though these sites are a casual online meeting place for customers, it’s a strategic business opportunity. Thus, optimizing your site to be found and get customers in the door is key to making your efforts worth your while.

To make the most of these sites you’ll want to consider keyword use, coupon sharing and call to actions. With a few simple changes you can make all the difference.

How to Use Keywords for Your Restaurant’s Social Accounts

More than ever consumers are looking to social networks to search for their favourite restaurant. However, just because you’re present doesn’t mean you’ll be found – and being found on social sites is integral to staying relevant, current and appealing to new customers. To ensure you’re discovered by the hungry eaters who want to find you, you need to use keywords within your page to optimize it.

  • Step #1: Perform a keyword analysis to see how you’re being found and assess how you want to be eventually found.
  • Step #2: From there, you want to use the keywords within your posts, the name of your page, etc. Just like a website, these should reflect who you are and the verbiage people may use to find you.
  • Step #3: Continually analyze the keywords you’re using to make sure you’re targeting keywords that can make you successful.
Remember, you’re optimizing your site to be found when a potential customer uses a social search. In other words, this does not have anything to do with Google, but rather the search engine results pages of a search on a social network.

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