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Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like and Retweet. Here are 5 fresh user experience ideas for boosting how much your site [...]

One of the biggest secrets behind the success of every published author is an incredible marketing plan for their book. Even when looking at book proposals one of the things that a publisher will look for is a solid marketing plan. First I would recommend you look at this post by Ryan Holiday. It’s his [...]

There’s a theme I’ve been hearing from brands and retailers lately. The time has been spent, the vibrant fan base has been built, and it’s time to generate some real return on our social investments – but how? Well, we know it’s not a question of volume. After all, there’s no shortage of content being [...]

Something big has happened to social media. In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of [...]

Everyone is always talking about how important it is to start a blog, grow a brand, write quality content, guest post on other blogs and so on… All of that is great and it is all necessary, but how many people are going to continually start new blogs without a business model? It happens every [...]