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I help people live and lead on purpose. I am also the author of the New York Times bestseller!

Forget the geeks, learn about your company by going where your customers are

I’m a geek and given the choice I will always choose to hangout with my own “kind”. Having launched a product and started a service business I quickly realised that I had to break out of my habits and start going to where my customers really are. That’s why, when I was given the opportunity to speak to an entrepreneur and startup founder about this subject, I immediately jumped on board. Jeremy Kagan...

Why are managers so afraid to show some happiness?

Ingvar Kamprad is not merely a multi-billionaire and the top guy of company employing well above 100,000 people worldwide – he’s is also a happy person, and he’s not afraid to show it. The same goes for many other top executives like Tony Hsieh of Zappos, Herb Kelleher of Southwest Airlines, Jørgen Vig Knudstorp of LEGO and Brin&Page of Google. Richard Branson of Virgin is perhaps the most famous...

Get More Tweets: 5 UX Tips for Boosting Your Site’s Virality

Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like and Retweet. Here are 5 fresh user experience ideas for boosting...

Tips for Creating A Successful Email Marketing Newsletter

Subject Line – Your subject line is the first obstacle to having an effective email newsletter. Is it compelling? Will readers want to open it or put it in the trash folder? Are you using these fifty characters to their highest potential? Are there spam words or symbols that may trigger the spam filters? Is it in all caps? No one wants to be shouted at, so NEVER have your subject line in all caps. Once you...

Avoid Your Personal Brand Being Two Faced on Facebook

Facebook provides multiple ways to utilize its site. Personal pages are vast and numerous, and usually very simple to manage. You can also set up a business site, but that might seem impersonal or even limit what you want to achieve. Why is a business page more effective than a personal profile when it comes to applying yourself to an online social outlet? The truth is that there are several reasons why a business...

How To Create A Killer Marketing Plan For Your Book Launch

One of the biggest secrets behind the success of every published author is an incredible marketing plan for their book. Even when looking at book proposals one of the things that a publisher will look for is a solid marketing plan. First I would recommend you look at this post by Ryan Holiday. It’s his book marketing plan in a nutshell and considering you couldn’t browse the web without running into his...

How Social Has Changed The Way Customers Shop – And How It Hasn’t

There’s a theme I’ve been hearing from brands and retailers lately. The time has been spent, the vibrant fan base has been built, and it’s time to generate some real return on our social investments – but how? Well, we know it’s not a question of volume. After all, there’s no shortage of content being created by brands of all shapes and sizes. Most have someone in-house managing social media full-time,...

How to Generate Leads from Social Media

Something big has happened to social media. In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us. Now 23% of all the time we are online takes place on social networks and blogs. Internet users...