Your email opt ins are directly affected by your landing page – and there are multiple factors that go into a successful page. If you’ve been relying on a sidebar opt in form for the majority of your email marketing subscribers, it’s time to up your game. With a landing page devoted to gathering email addresses, you can take your list to the next level and start seeing the multiple benefits of email marketing.
A great landing page gives you a targeted URL to send prospects to so you can build your list. If you’re sending your social media traffic or article backlinks to your homepage or even your services page, you may be muddying the waters and making things too complicated for your prospects. A streamlined landing page will help you boost opt ins and get better results from your traffic.