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Restaurants and Social Media: How to Optimize Your Networks

Social media is a great tool for any restaurant to connect with customers – but only if you use it right. Though these sites are a casual online meeting place for customers, it’s a strategic business opportunity. Thus, optimizing your site to be found and get customers in the door is key to making your efforts worth your while. To make the most of these sites you’ll want to consider keyword use, coupon...

Get More Tweets: 5 UX Tips for Boosting Your Site’s Virality

Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like and Retweet. Here are 5 fresh user experience ideas for boosting...

How Social Has Changed The Way Customers Shop – And How It Hasn’t

There’s a theme I’ve been hearing from brands and retailers lately. The time has been spent, the vibrant fan base has been built, and it’s time to generate some real return on our social investments – but how? Well, we know it’s not a question of volume. After all, there’s no shortage of content being created by brands of all shapes and sizes. Most have someone in-house managing social media full-time,...

How to Generate Leads from Social Media

Something big has happened to social media. In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us. Now 23% of all the time we are online takes place on social networks and blogs. Internet users...