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Focus on Your Brand Experience and Personal Word of Mouth Marketing

When anyone working with you starts to talk about your business, your products or services or you, it’s either because they’re really happy about the experience, or they are unhappy with it. Sometimes the disconnect happens when they feel that interacting with you or your business should “flow” a certain way. There is an expectation of the connection that is not met.  All of your interactions with your...

Avoid Your Personal Brand Being Two Faced on Facebook

Facebook provides multiple ways to utilize its site. Personal pages are vast and numerous, and usually very simple to manage. You can also set up a business site, but that might seem impersonal or even limit what you want to achieve. Why is a business page more effective than a personal profile when it comes to applying yourself to an online social outlet? The truth is that there are several reasons why a business...