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8 Tips For Creating a Great Case Study

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are...

How To Create A Killer Marketing Plan For Your Book Launch

One of the biggest secrets behind the success of every published author is an incredible marketing plan for their book. Even when looking at book proposals one of the things that a publisher will look for is a solid marketing plan. First I would recommend you look at this post by Ryan Holiday. It’s his book marketing plan in a nutshell and considering you couldn’t browse the web without running into his...

An Open Letter to Marketers Who Abuse Social Media for Selfish Gain

Okay, show of hands. Who else is sick and tired of marketers who view social media as nothing more than a source of free traffic? You know the type. They have dozens of niche blogs, pumping out an endless stream of crap content they pay writers five dollars per post to produce They DM us all kinds of lame affiliate offers on Twitter They have a gang of buddies who help them push inappropriate content to the...