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7 Email Marketing Campaigns to Generate More Leads

Many businesses have an email newsletter, but we hear they often want to do more. To help you get started with segmented email marketing campaigns, here are seven email marketing campaigns you can do right now to attract and capture more leads, which will turn into more sales. As a marketer, it’s your job to...

Tips for Creating A Successful Email Marketing Newsletter

Subject Line – Your subject line is the first obstacle to having an effective email newsletter. Is it compelling? Will readers want to open it or put it in the trash folder? Are you using these fifty characters to their highest potential? Are there spam words or symbols that may trigger the spam filters? Is it in all caps? No one wants to be shouted at, so NEVER have your subject line in all caps. Once you...

How to Build Your List with a Great Landing Page

Your email opt ins are directly affected by your landing page – and there are multiple factors that go into a successful page. If you’ve been relying on a sidebar opt in form for the majority of your email marketing subscribers, it’s time to up your game. With a landing page devoted to gathering email addresses, you can take your list to the next level and start seeing the multiple benefits of email marketing. A...

7 Simple Steps To Build An Email List That Works

If you’re a blogger, your readers’ attention is divided. The noise about social media marketing is too much; you can’t stake the future of your business on it. What about search engine optimization? Yes, it can be a source of free traffic, but you can’t rely on it. At least, not in this era of rigorous Panda and (Lion) updates. Lol! You need a much better system, which can give you peace of mind. Email...