As bloggers, we’re all about producing quality content, right? At least, we should be… Anyway, producing this quality content is about a lot more than just finding an idea, some keywords, writing a post around them, and finally publishing it for the whole world to see.
There are also some things you have to do right before hitting the publish button to give your post this additional head start. So here’s my list of 8 of those things.
1. Check for “you”
A well put-together blog post refers to the reader directly by using one of the simplest words in the English language – you.
Now, this is something your high school teacher most likely told you not to do. Talking to readers directly was considered one of the biggest sins you could make in your writing at school … not for blogging, though.
Include direct references whenever it makes sense. This creates a personal connection with your reader and makes your post seem like you’re talking to them in person.