Many businesses have an email newsletter, but we hear they often want to do more. To help you get started with segmented email marketing campaigns, here are seven email marketing campaigns you can do right now to attract and capture more leads, which will turn into more sales.
As a marketer, it’s your job to generate leads, educate leads and have them primed to purchase. When they purchase, they should be familiar with the solution you offer, the value you provide and what makes you unique from others. From what I discussed earlier about inbound marketing trends, leads aren’t the same and must be segmented. These seven email marketing campaigns are your chance to shine!
1. Use a Targeted Landing Page Lead Magnet
Lead magnets are one of the most powerful ways to provide value for prospects. What exactly is a lead magnet? A lead magnet is one specific piece of content that attracts leads like nectar does to bees. It excites leads when they visit the landing page, and when it’s in their hands, they love it.
Examples of lead magnets include free reports, guides, whitepapers, access to videos, diagrams, etc. Lead magnets are not exclusive from the other lead-generation ideas; instead, they complement the whole process and generate interest from prospective leads.