I’m a geek and given the choice I will always choose to hangout with my own “kind”. Having launched a product and started a service business I quickly realised that I had to break out of my habits and start going to where my customers really are. That’s why, when I was given the opportunity to speak to an entrepreneur and startup founder about this subject, I immediately jumped on board.
Jeremy Kagan is the founder & CEO of Pricing Engine. A web service that helps the “little guy” make the most of online advertising by optimising their resources and budget, while making suggestions on what ads they should invest in. Last May, instead of going to Internet Week in NY or TechCrunch Disrupt, Jeremy decided to build a group of experts and go to where their customers were.