Social-Media-for-RestaurantsHow to Use Keywords for Your Restaurant’s Social Accounts

More than ever consumers are looking to social networks to search for their favourite restaurant. However, just because you’re present doesn’t mean you’ll be found – and being found on social sites is integral to staying relevant, current and appealing to new customers. To ensure you’re discovered by the hungry eaters who want to find you, you need to use keywords within your page to optimize it.

  • Step #1: Perform a keyword analysis to see how you’re being found and assess how you want to be eventually found.
  • Step #2: From there, you want to use the keywords within your posts, the name of your page, etc. Just like a website, these should reflect who you are and the verbiage people may use to find you.
  • Step #3: Continually analyze the keywords you’re using to make sure you’re targeting keywords that can make you successful.

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by Matt Kaludi on October 9, 2012

Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like and Retweet.

Here are 5 fresh user experience ideas for boosting how much your site gets shared:

1. Package Bite-Sized Content That Can Be Easily Shared And Tweeted

People are happy to share (good) content. Social networks have made it generally frictionless with instant publishing via distributed share buttons. But it’s up to you to also package (not just produce) content that people want to share.

It’s one thing to write a detailed, insightful blog post. It’s another thing to allow visitors to quickly Tweet specific insightful quotes from your post, or tweet out the best comments from the discussion. Users already do this manually by editing default Tweets with the content they want to include. But imagine if that work were already done FOR users, and they knew sharing would be a work-free experience… Full article

by Matt Kaludi on October 9, 2012

There’s a theme I’ve been hearing from brands and retailers lately. The time has been spent, the vibrant fan base has been built, and it’s time to generate some real return on our social investments – but how?

Well, we know it’s not a question of volume. After all, there’s no shortage of content being created by brands of all shapes and sizes. Most have someone in-house managing social media full-time, and they’re tweeting, posting and pinning with the best of them.

It’s not an “information overload” question either, contrary to what many experts have been suggesting. In fact, according to new research, “the high volume of information available these days seems to make most people feel empowered and enthusiastic”.

The daily deluge of updates from friends, family, news networks and brands doesn’t look to be scaring customers away, but it’s not generating the return anyone expected either. It seems the question, then, isn’t the quantity of posts in social, but rather the quality of what’s being posted. The social customer is unique, and they need to be marketed to in a way that’s sensitive to their needs. What’s the message you’re sending them? Are you promoting product in an exciting and engaging way, or just keeping the customer in touch with your brand? If the goal is to drive product discovery, encourage deeper product exploration and create brand affinity and loyalty (and chances are one of these goals exists for every brand today), it’s about what you say, not how many times you say it.

by Matt Kaludi on October 9, 2012

Something big has happened to social media.

In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us. Now 23% of all the time we are online takes place on social networks and blogs. Internet users are now spending more time on Facebook than on any other web brand combined (Source: Nielsen).

Business is quickly catching on to the potential, with recent research showing that a third of companies in the UK now put up to 20% of their marketing budget into business social networking (Source: Regus).

Why many businesses still aren’t getting it

Social media’s growing profile can make it look like a relatively simple way to generate leads. Social media was the leading emerging channel for lead generation in 2010 (Source: Hubspot Marketing) and many companies already see it as the next step in attracting more customers. But the reality is a great deal less simple. Here are just a few reasons why:

  • More noise: As the business take up of social media increases, so does the marketing ‘noise’ – making it even more of a challenge to stand out.
  • Missing links: Many businesses have the drive, but lack the strategy. They see where they want to get to in terms of income or leads, but they’re missing the crucial links to make social media work truly effectively for them.
  • Minus the strategy: The returns of social media can be tempting. After all, the proportion of UK companies successfully winning new customers through social networking activity rose from 33% in 2010 – to 41% in 2011 (Source: Regus). But many businesses are still engaging in social media activity without a long-term strategy, often creating initial interest, but failing to convert it into sales.

by Matt Kaludi on October 8, 2012

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