Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals.


With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are some tips on how to make your case studies a powerful asset in soliciting business.

1. Write About Someone Your Ideal Customer Can Relate To

Do you know who your ideal customer is? If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers.

The goal is to ensure that once your ideal customer has read your case studies, they will feel:

  • You are comfortable in their industry.
  • You know their industry’s specific needs.
  • You know how to give their industry targeted results.

Think about it on a smaller level, such as when you’re reading a how-to blog post …Continue reading →

by Matt Kaludi on October 9, 2012

One of the biggest secrets behind the success of every published author is an incredible marketing plan for their book. Even when looking at book proposals one of the things that a publisher will look for is a solid marketing plan. First I would recommend you look at this post by Ryan Holiday. It’s his book marketing plan in a nutshell and considering you couldn’t browse the web without running into his name the week of his book launch, I’d say it was well executed.

1. Guest Posts

The same way you grow your blog by guest posting on sites with audiences bigger than yours, guest posts are an integral part of a promotion plan to raise awareness of your book. This is why you’ll notice guests posts from the same author across a several blogs you read the week their book launches. It’s what Michael Ellsberg refers to as the Tim Ferriss effect.

2. Email Blasts

If you’ve done everything right, you should have a solid e-mail list. Most authors prepare their audience for the launch of their book by sending several emails about their book prior to the launch. If you don’t prepare your email list for the fact that your book is coming, it’s a bit like inviting people to your birthday party on the day of and being surprised that nobody shows up.

by Matt Kaludi on October 9, 2012

Okay, show of hands.

Who else is sick and tired of marketers who view social media as nothing more than a source of free traffic?

You know the type.

  • They have dozens of niche blogs, pumping out an endless stream of crap content they pay writers five dollars per post to produce
  • They DM us all kinds of lame affiliate offers on Twitter
  • They have a gang of buddies who help them push inappropriate content to the front pages of Digg, Delicious, and Reddit

No, they’re not going to destroy social media or anything as dramatic as that, but it’s still pretty ugly. These marketers have become like leeches, bleeding people of trust and contributing nothing in return. And it’s time for it to stop.

So, I decided to take a little time off from our usual marketing tips and write a good old-fashioned open letter (a.k.a. rant), telling them how it is. No, I don’t think it’s going to change the minds of any hardened spammers, but it might open the eyes of a few businesses who don’t know any better.

Let’s get started:

Dear Mr. Marketer:

The Social Web is not your “traffic honey hole.”

Yes, we understand you’re just trying to run a business. Yes, we know social media is the biggest marketing opportunity in the history of mankind, and you’re just trying to get your piece of it. Yes, we are aware that social media marketing is endorsed by many top Internet marketers, and they’re making millions off it every day.

But we’d like you to stop, or at least change the way you’re doing it.

We’re not going to give you another self-righteous argument about how you can’t make money with social media. We’re not going to sermonize about the pitfalls of sleazy marketing. We’re not going to tell you you’re ruining opportunities for all of the other marketers out there who are trying to do things the right way.

You’ve probably heard enough of that, and it doesn’t matter anyway.

No, the honest truth is that it’s just a bad business strategy, and eventually you’re going to get burned. Sure, you can make a few quick bucks, but over the long term, trying to manipulate social media to get free traffic for your business just isn’t a sustainable strategy.


by Matt Kaludi on October 8, 2012

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