Many businesses have an email newsletter, but we hear they often want to do more. To help you get started with segmented email marketing campaigns, here are seven email marketing campaigns you can do right now to attract and capture more leads, which will turn into more sales.

As a marketer, it’s your job to generate leads, educate leads and have them primed to purchase. When they purchase, they should be familiar with the solution you offer, the value you provide and what makes you unique from others. From what I discussed earlier about inbound marketing trends, leads aren’t the same and must be segmented. These seven email marketing campaigns are your chance to shine!

1. Use a Targeted Landing Page Lead Magnet

Lead magnets are one of the most powerful ways to provide value for prospects. What exactly is a lead magnet? A lead magnet is one specific piece of content that attracts leads like nectar does to bees. It excites leads when they visit the landing page, and when it’s in their hands, they love it. …Continue reading →

by Matt Kaludi on October 9, 2012

Subject Line – Your subject line is the first obstacle to having an effective email newsletter. Is it compelling? Will readers want to open it or put it in the trash folder? Are you using these fifty characters to their highest potential? Are there spam words or symbols that may trigger the spam filters? Is it in all caps? No one wants to be shouted at, so NEVER have your subject line in all caps. Once you have decided on an effective subject line, try it on by sending it to friends or co-workers who will give you an honest opinion.

Put Your Best Foot Forward – Most people can only see the first part of a newsletter before they open it. By including your most important information at the top, you can inspire interest in your newsletter that will encourage readers to open it.

Use Links to Bring Customers to Your Website – By using links to bring your readers to your website, you can increase web traffic as well as sales.

Use White Space Effectively – Don’t use every inch of space. This only makes it look crowded and confusing. By using the white space, your newsletter will look more open and inviting, giving it an organized feeling that inspires confidence in its contents.

Graphics Are Great – But Not Too Many – While graphics can add character, flair and excitement to a newsletter, they can also be overpowering if used too much. Use graphics reasonably so that your text will be the main focus, instead of too many warring pictures.

An effective newsletter can encourage customer loyalty as well as inspire new potential clients. By using these tips you can increase the effectiveness of your email marketing software, seeing quick, improved results in your website traffic and revenue stream.

by Matt Kaludi on October 9, 2012

Your email opt ins are directly affected by your landing page – and there are multiple factors that go into a successful page. If you’ve been relying on a sidebar opt in form for the majority of your email marketing subscribers, it’s time to up your game. With a landing page devoted to gathering email addresses, you can take your list to the next level and start seeing the multiple benefits of email marketing.

A great landing page gives you a targeted URL to send prospects to so you can build your list. If you’re sending your social media traffic or article backlinks to your homepage or even your services page, you may be muddying the waters and making things too complicated for your prospects. A streamlined landing page will help you boost opt ins and get better results from your traffic.

by Matt Kaludi on October 8, 2012

If you’re a blogger, your readers’ attention is divided.

The noise about social media marketing is too much; you can’t stake the future of your business on it. What about search engine optimization?

Yes, it can be a source of free traffic, but you can’t rely on it. At least, not in this era of rigorous Panda and (Lion) updates. Lol!

You need a much better system, which can give you peace of mind. Email can, social media and SEO can’t!

Email marketing has been the best way to communicate with target audience and build a strong relationship.

It’s quite unfortunate how 75% of bloggers focus their marketing activities on Twitter, Facebook and the latest Pinterest, neglecting what is sustainable.

I’m seriously making plans to write a blog post that compares social media and email marketing.

But understand this: email marketing has no rival. Right from the inception of the internet, communicating via emails has made for deeper connection.

And the popular mantra, “the money is in the list” can’t apply to your business, except you start building an email list today.

So, how do you start capturing email leads and bringing value to the table? Let’s consider 7 simple steps: Read more

by Matt Kaludi on October 8, 2012

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