Many bloggers reach a point in their business where they began to ask serious questions. They wonder if this is worth their time. They wonder how much longer they can keep blogging as a ‘non-profit’ business. This is the moment of truth that either weeds them out or makes them stronger. If they choose to learn and stick with it, they’ll start learning about conversions and trust. How do you build trust on your blog? I have struggled with this as I have been building up the trust to my blog http://ppc.org.  This post will answer this question and go over some of the pain points I have have in developing my blog as a brand.  Here are some of the pain points that I have discovered and will guild you through:

  • Getting your name out there
  • Delivering the goods
  • Employing trust builders
  • Being personable and like-able

by Matt Kaludi on October 8, 2012

If you’re a blogger, your readers’ attention is divided.

The noise about social media marketing is too much; you can’t stake the future of your business on it. What about search engine optimization?

Yes, it can be a source of free traffic, but you can’t rely on it. At least, not in this era of rigorous Panda and (Lion) updates. Lol!

You need a much better system, which can give you peace of mind. Email can, social media and SEO can’t!

Email marketing has been the best way to communicate with target audience and build a strong relationship.

It’s quite unfortunate how 75% of bloggers focus their marketing activities on Twitter, Facebook and the latest Pinterest, neglecting what is sustainable.

I’m seriously making plans to write a blog post that compares social media and email marketing.

But understand this: email marketing has no rival. Right from the inception of the internet, communicating via emails has made for deeper connection.

And the popular mantra, “the money is in the list” can’t apply to your business, except you start building an email list today.

So, how do you start capturing email leads and bringing value to the table? Let’s consider 7 simple steps: Read more

by Matt Kaludi on October 8, 2012

Habits are behaviours you repeatedly do day after day. Some are good, some are bad. They transcend in all different areas of your life, including when you blog. Here are five bad blogger habits that you want to avoid or stop doing to become a better blogger.

1. Checking your stats and comments 100 times a day

As a beginning blogger it is not uncommon to be obsessed over your web traffic and comments. Of course you want a lot of people coming to your blog, a lot of people linking to you and you naturally want as many people as possible commenting on your posts. That doesn’t mean that you have to check your stats every 10 minutes.

This habit will waste you a lot of time that can be channeled in much more productive activities for your blog. Set aside a time of the day where you check your stats. My suggestion would be twice a day. Once in the morning and some time late afternoon. Use that saved up time for producing more content or networking with other bloggers.

2. Not replying to comments

When people are leaving a comment behind on one of your posts, see that as a compliment. They were emotionally compelled to leave feedback behind, good or bad. What I see is that most bloggers never respond to them. If there is one big thing that helps in building loyal readers, it is responding to comments on your blog. It shows you care about them, even to readers who didn’t leave a comment behind.

Read full article here

by Matt Kaludi on October 8, 2012

Hands down, pricing your services as a freelancer is tough. So tough that no one has really mastered it. There isn’t really a secret formula to pricing your services just right, no magical tricks that will help you land awesome clients, and no one way to price your services so that you can guarantee that you will be rolling in the dough.

There is this idea in the freelancing industry that freelancers shouldn’t really discuss how much they charge, which doesn’t help you, as a new freelancer, learn how to do it yourself. I’m not sure why pricing is so hush-hush in the freelancing industry, other than freelancers considering it a “business secret,” which I can understand.

This is tough though for a starting freelancer or even a student who wants to freelance while in school. Where can freelancers who are struggling to price their services get some help in setting their fees and making sure they are appropriate?

It’s easy just to tell a starting freelancer to “figure it out” on their own, or send them different articles that talk about pricing, while none of them really give solid information or actionable steps on how to come up with their fees. But why does it have to be this way?

Let me attempt to bust this secretive bubble. Sure, I am probably going to break a few of the unwritten rules of freelance pricing, but with everything I do involving my freelancing (including writing about freelancing and helping students start freelancing), I am focused on helping other freelancers succeed, because when freelancers can succeed individually, we all can succeed as a group.

by Matt Kaludi on October 8, 2012

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