When anyone working with you starts to talk about your business, your products or services or you, it’s either because they’re really happy about the experience, or they are unhappy with it. Sometimes the disconnect happens when they feel that interacting with you or your business should “flow” a certain way. There is an expectation of the connection that is not met. All of your interactions with your connections, regardless of whether they are carried out physically or online, need to be positive interactions that are recalled with a sense of contentment. All too often, we think about putting that best foot forward toward new customers and connections. Yet, what do you do in your interactions with the current customers and your brand advocates? What do you do to increase your interactions?
I tend to believe that the reason people lack confidence comes down to 2 things. One, they’ve been beaten up emotionally over the course of their lifetime and thus don’t know how to find confidence on their own. Two, their lack of confidence stems from the unknown.
In a strange way, those tips and most of the other posts I write on this blog are geared towards education of what good leadership principles are and how they can be used. I also hope I talk enough about the types of outcomes one can expect if they put some of these principles into action.
Sometimes it’s not enough to tell someone what to do. For instance, if I tell you how to pick up a box of groceries that’s pretty straight forward and you’ll obviously know why you’re doing it and what the expected outcome is going to be. You probably don’t even need me telling you how to do that.
But if I’m trying to give you a leadership tip like how to bring team members together when they all act more like individuals, I can’t just throw something out there and expect anyone to follow it without knowing why I’m saying it and how it should manifest itself once it’s implemented.
Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals.
With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are some tips on how to make your case studies a powerful asset in soliciting business.
1. Write About Someone Your Ideal Customer Can Relate To
Do you know who your ideal customer is? If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers.
The goal is to ensure that once your ideal customer has read your case studies, they will feel:
- You are comfortable in their industry.
- You know their industry’s specific needs.
- You know how to give their industry targeted results.
Many businesses have an email newsletter, but we hear they often want to do more. To help you get started with segmented email marketing campaigns, here are seven email marketing campaigns you can do right now to attract and capture more leads, which will turn into more sales.
As a marketer, it’s your job to generate leads, educate leads and have them primed to purchase. When they purchase, they should be familiar with the solution you offer, the value you provide and what makes you unique from others. From what I discussed earlier about inbound marketing trends, leads aren’t the same and must be segmented. These seven email marketing campaigns are your chance to shine!
1. Use a Targeted Landing Page Lead Magnet
Lead magnets are one of the most powerful ways to provide value for prospects. What exactly is a lead magnet? A lead magnet is one specific piece of content that attracts leads like nectar does to bees. It excites leads when they visit the landing page, and when it’s in their hands, they love it.
As the leader of your team, you must clearly understand and be able to pass on the purpose of your organization and your team’s role within that organization. If you don’t know the purpose of your efforts, you certainly won’t be able to inspire your team to success.
Communicating purpose will take more than requiring your team to memorize the company mission statement, however. It must become part of the culture of what everyone in your organization thinks about, says, and does each day. It will influence
In the U.S., small business (less than 250 employees) makes up nearly half the GDP and accounts for more than half the employment. But with the Great Recession, a number of these small businesses have gone bankrupt. The bets that entrepreneurs put on themselves came up short. But that’s why they are called “bets” — these entrepreneurs are knowingly exposing themselves to risk, and potentially, a great reward. But for many, the reward is less than they had hoped. For every Facebook, there are hundreds of companies that fail, bump along on the bottom of the market, or are acquired for a song and a glass of wine. Drive around Silicon Valley looking for buildings with a blank spot on the wall that used to be a logo. They’re not hard to find.
How to Use Keywords for Your Restaurant’s Social Accounts
More than ever consumers are looking to social networks to search for their favourite restaurant. However, just because you’re present doesn’t mean you’ll be found – and being found on social sites is integral to staying relevant, current and appealing to new customers. To ensure you’re discovered by the hungry eaters who want to find you, you need to use keywords within your page to optimize it.
- Step #1: Perform a keyword analysis to see how you’re being found and assess how you want to be eventually found.
- Step #2: From there, you want to use the keywords within your posts, the name of your page, etc. Just like a website, these should reflect who you are and the verbiage people may use to find you.
- Step #3: Continually analyze the keywords you’re using to make sure you’re targeting keywords that can make you successful.