Assassins Creed 2 Lost Money ($54.02 Million) aka DRM is the Devil

Posted on May 20 2010 - 1:53pm by Matt Kaludi

No s***.  What do you get when you mix a medicore game with tons of DRM crap.  A loss.  Now watch them blame all the dirty pirates out there for this one, lol, fools.  Here is the story from Gamasutra :French Splinter Cell publisher Ubisoft recorded a decrease in sales and a loss for the fiscal year ended March 31, 2010, blaming worldwide economic downturn.

The company on Tuesday recorded a 17.7 percent drop in annual sales to €871 million ($1.08 billion), and posted a loss of €43.7 million ($54.02 million).

Ubisoft CEO Yves Guillemot said in a statement, “The global economic crisis had a pronounced impact on the video game industry in 2009, which contracted by nearly 10 percent year-on-year.”

“Ubisoft’s sales were hit particularly hard, falling 18 percent over the full year despite a stabilization in the second half of the year, when figures came in on a par with the corresponding period of 2008-09,” he added.

Fourth quarter sales were €200 million ($247.32 million), slightly higher than guidance but lower than the €206 million ($254.76 million) recorded for the same quarter a year ago.

During Q4, Ubisoft said that it had strong sales ofJust Dance for Wii, which has seen 3 million units sold-in. The publisher also said that November’s Assassin’s Creed II has reached nearly 9 million units sold-in during the fiscal year.

Ubisoft noted the strong reviews of Red Steel 2 for Wii, and said the game’s performance was in line with recently-revised forecasts. In addition, sales of Avatar exceeded forecasts, “notably on Wii,” Ubisoft said.

Guillemot said during a conference call that Ubisoft will continue to support Nintendo’s platform, but with a focus on family-friendly titles.

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