4 Ways the New Twitter Is Taking on Facebook
Twitter now looks a lot more like the world’s largest social network, with features that focus on social interaction and brand pages.
Twitter once differentiated itself as an “information network” while Facebook defined itself as the “social graph.” But just as Facebook added real-time features that make it look more like Twitter, Twitter has inched into its competitor’s turf.
In June, Twitter’s video and photo-sharing tools positioned the network to increase engagement by breaking the mold of its 140-character tweets. Meanwhile, a new “Activity Feed” was added in August to keep track of followers’ interactions with other Twitter users, and later that month it added photo galleries to every user’s profiles — it’s first step toward establishing profile pages that are more than just an aggregation of tweets.
The new public-facing Twitter profile page is not another step toward that goal, it’s a giant leap. In the company’s own communications-department-approved words, the new profile “puts you and your interests front and center.” It wants to be “your opportunity to introduce yourself to the world” and “stay close to everything you care about.” All of these objectives encroach upon Facebook’s territory.
These four new features in particular challenge Facebook’s reign as the default social site for managing online identity, keeping up with friend-recommended (and created) content and serving as brands’ social media hub.