Scroll to Top

10 Essential PR Tips for Startups

Posted in Typography9 years ago • Written by Matt KaludiNo Comments

Erica Swallow is a technology and lifestyle writer. Sign up for her course on “PR for Startups” to learn more about getting media coverage for your fledgling business.

It can be challenging for unknown startups to garner press attention — budgets are tight, relationships with journalists may not be that strong and explaining a new concept is difficult. Not to mention, early-stage startups usually only employ a few people focused on product and development. Therefore, marketing and public relations are often tackled piecemeal by whomever has time.

Good press, though, can be one of the biggest drivers for startups looking to grow their user bases, and as a result, a pretty important component for success.

As a tech journalist, I’ve been pitched by hundreds of companies and have developed a taste for what works and what doesn’t. Read on for my startup tips.

  1. Know What’s Newsworthy
  2. Have a Concise, Value-Driven Message
  3. Understand a Journalist’s Coverage Area & Audience
  4. Customize Your Pitches
  5. Avoid Press Releases & Simple Mistakes
  6. Have Useful Assets Available
  7. Consider Timing with Exclusives and Embargoes
  8. Offer Up Unique Data
  9. Follow Reporters on Twitter
  10. Reverse Pitch Using HARO & NewsBasis

Read more details at this article


WordPress Author Box

Share a little biographical information to fill out your profile. This may be shown publicly. Hint: The password should be at least seven characters long. To make it stronger, use upper and lower case letters.

Like us on Facebook
on Facebook

Follow me on Twitter
Follow @m3themes on Twitter
Add me on Google+
on Google+

Leave A Response

Recent Comments