Matt Kaludi

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Designing Brand identity

When anyone working with you starts to talk about your business, your products or services or you, it’s either because they’re really happy about the experience, or they are unhappy with it. Sometimes the disconnect happens when they feel that interacting with you or your business...

Leadership

I tend to believe that the reason people lack confidence comes down to 2 things. One, they’ve been beaten up emotionally over the course of their lifetime and thus don’t know how to find confidence on their own. Two, their lack of confidence stems from the unknown. In a strange...

entrepreneurs

In the U.S., small business (less than 250 employees) makes up nearly half the GDP and accounts for more than half the employment. But with the Great Recession, a number of these small businesses have gone bankrupt. The bets that entrepreneurs put on themselves came up short. But...

Email Marketing Mailchimp

Many businesses have an email newsletter, but we hear they often want to do more. To help you get started with segmented email marketing campaigns, here are seven email marketing campaigns you can do right now to attract and capture more leads, which will turn into more sales. As...

As the leader of your team, you must clearly understand and be able to pass on the purpose of your organization and your team’s role within that organization. If you don’t know the purpose of your efforts, you certainly won’t be able to inspire your team to success. Communicating...

traffic conversion

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you...

Pavel-Durov-VK-founder-150x150

Social media is a great tool for any restaurant to connect with customers – but only if you use it right. Though these sites are a casual online meeting place for customers, it’s a strategic business opportunity. Thus, optimizing your site to be found and get customers in the...

It may sound like a pretty obvious thing to say but the single most important people for a startup is its users. While it is true to say that investment can criticial, and staff help drive a business, a service or product has to have users in order to attract both of those in the...

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