As the leader of your team, you must clearly understand and be able to pass on the purpose of your organization and your team’s role within that organization. If you don’t know the purpose of your efforts, you certainly won’t be able to inspire your team to success. Communicating...

traffic conversion

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you...

Pavel-Durov-VK-founder-150x150

Social media is a great tool for any restaurant to connect with customers – but only if you use it right. Though these sites are a casual online meeting place for customers, it’s a strategic business opportunity. Thus, optimizing your site to be found and get customers in the...

It may sound like a pretty obvious thing to say but the single most important people for a startup is its users. While it is true to say that investment can criticial, and staff help drive a business, a service or product has to have users in order to attract both of those in the...

tech-geek

I’m a geek and given the choice I will always choose to hangout with my own “kind”. Having launched a product and started a service business I quickly realised that I had to break out of my habits and start going to where my customers really are. That’s why, when I was given...

managers

Ingvar Kamprad is not merely a multi-billionaire and the top guy of company employing well above 100,000 people worldwide – he’s is also a happy person, and he’s not afraid to show it. The same goes for many other top executives like Tony Hsieh of Zappos, Herb Kelleher of...

social media services

Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like and Retweet. Here are 5 fresh...

Email Marketing Newsletter

Subject Line – Your subject line is the first obstacle to having an effective email newsletter. Is it compelling? Will readers want to open it or put it in the trash folder? Are you using these fifty characters to their highest potential? Are there spam words or symbols that may...

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