How to Write Both for Search Engines And Readers
Honestly, I’m not an SEO expert. But I know how to bring quality traffic from search engines to any website.
Learning to write both for search engines and readers is an art. Most bloggers and web masters fail to get organic traffic because of two reasons, either they keyword stuff or don’t optimize their posts at all.
Using too many same keywords on your pages won’t bring you any traffic, in fact, Google penalizes your sites for doing so. Simultaneously, you can’t improve your website traffic from search engines without doing proper keyword research.
Most beginners think that SEO traffic comes automatically if they write good posts, but remember the fact that without SEO you won’t get traffic. You have to optimize your posts and web pages for the search engines in order to make more sales online.
So I’m going to share you few proven ways to satisfy both the search engines and readers to boost your blog traffic without sweating much.
Incredible tips to write both for humans and search engines
Focus on trending topics in your niche
One of the easiest ways to instantly boost your organic traffic is to write on the popular and trending topics related to your niche. The reason you need to focus on these topics is that, search engines give more priority to latest trends.
If you can optimize them, you will be seeing a great traffic spike from search engines, if you can provide high quality content for trending topics (or keywords), you will be getting long lasting traffic.
Here are few places where you can spy on to find the hot topics in any niche.
- Read your competitor’s blogs and websites
- Study the forums related to your niche
- Use twitter search
- Use Topsy
Use your keywords wisely
Keyword research is the primary key that makes or breaks your search traffic. Don’t choose keywords that are highly competitive, instead choose less competitive, and more general keywords.
Choose LSI keywords over short tail keywords. LSI Keywords (Latent semantic Index) give you more edge than that of using the same keywords repeatedly.
What are LSI keywords, you may ask?
Well, let me put it simply. LSI keywords are related keywords or synonyms. Google loves LSI keywords and gives you more traffic because you are focusing on relevant keywords instead of keyword stuffing (that’s considered as spam). The best thing about using LSI keywords is that you rank for more keywords, thus you will be receiving more traffic from Google from a single piece of content.
Use Google keywords tool to find the best keywords in your niche. Then, use any LSI keywords tool to search and find the most suitable keywords for your topics.
Once you are done with this, place your primary keywords in prominent places on your posts or web pages. Here are few places you should be definitely using your primary keywords to get more traffic from search engines without spamming.
- Page title
- Intro paragraph (within first 100 words)
- URL of your page
- Meta description
- And add relevant keywords throughout the post
When you are writing a post, forget about search engine optimization. Don’t try to embed any keywords at all, just keep focusing on impressing your readers. Once you are done with writing, include few keywords that are relevant to your posts. But don’t stuff keywords again and again just to bring more traffic.
It is better to include relevant keywords (read above sub head again) instead of keyword stuffing to bring more organic traffic.
You don’t have to be prolific writer aka copywriter to create magnetic blog posts. You just have to find your own writing style, stick with it, be authentic in what you have to say and everything will follow. Write like you are directly talking to your readers. Make sure to proof read your posts twice before publishing.
Post consistently and be patient
Getting traffic from search engines takes time. You can’t get massive organic traffic within days after posting some good articles, you have to wait.
Most popular blogs get tons of traffic from search engines just because of one reason, they update regularly. They always batch their posts well in advance so they can keep their posting frequency consistent.
Consistency in your posting schedule is what gives you better results from search engines. Also make a note that, long content often gets more rewards from Google. You don’t have to always write 1,000 words though but you need to write long and detailed content for the keywords you are targeting for to outrank your competition.
Choose readers over crawlers
Your blog posts and content must be written for the readers first, optimization comes later. SEO is one of the key factors that can make or break any blog’s success.
If you are not focusing on optimizing your posts or pages, you are going to regret in the long run. Most SEO techniques that are being shared by professionals don’t work if you don’t focus on your readership. Readers are more important than any SEO technique.
Draw your readers attention by writing powerful headlines. Mesmerize your readers with your writing style, start with a quote or do anything that makes them feel special when reading your posts. Learn to write for online people, let them easily scan your posts, use lots of sub heads and bullet points to make your post crafting awesome. In a sentence, you need to enhance your site readability to let search engines and humans love your posts.
In a nutshell: Ask yourself two questions before publishing a post on your websites, one – does this help my visitors; two – does it help search engine crawlers? If you get an yes to both of them, hit the publish button.
Don’t forget to install a good SEO plugin like SEO by Yoast to properly optimize your posts for the search engines. It’s a free and widely used plugin to increase your organic traffic, and it’s free.
It’s always better to consider readers over search engines because search crawlers won’t leave comments on your blog posts. Be authentic when writing posts, no one wants to read or share something that look like a spam, so never (ever) stuff keywords.
Please let me know what you think. What are the other ways that can satisfy both readers and search engines? Share your thoughts in the comments.