What Is SEO and Why Is It Essential For You

what is seo

SEO – Search Engine Optimization is the key to building any profitable website or business online.

Designing a SEO friendly website is perhaps the only one factor that can make or break any blog’s success. Without getting organic traffic to your websites, you literally won’t get a comment, share, subscription or sale online. If you want to make more money or sales from your websites, focus on SEO.

What is SEO?

SEO can be elaborated as Search Engine Optimization, it simply means, optimizing your blog posts or web pages for the search engines to bring more visitors to your sites. SEO can be divided into two major factors

  • On-page SEO and
  • Off-page SEO

On page SEO includes your content, keywords, internal links, meta description etc. whereas off page SEO means the overall architecture of your websites, and the design accessibility (the more user friendly your design is the better for SEO).

In a nutshell, SEO is getting traffic from search engines to your web pages, the more optimized your content is the more visitors it will receive.

Why SEO is essential for your business?

You have not only to come up with a great business idea to succeed online, but you also have to focus on improving your SEO to get the best rewards. SEO is lifeblood for most successful online businesses including the legendary ecommerce websites like Amazon, Apple, eBay etc. Without the help of search engines, all those BIG websites wouldn’t be making millions of dollars in income every year.

SEO is essential for your online business because most people use search engines to buy products. As online community is getting bigger day by day, you shouldn’t be neglecting the importance of SEO to increase your sales.

SEO is cost effective and you can yield better ROI (Return of Investment) if you focus on your target customers while optimizing your web pages for specific keywords. While social media is really costly to get more online reach and doesn’t offer a better ROI as search engines do.

According to a research, 67% of Internet users choose organic search results when buying products online and 42% of them click the top ranking links to buy the products they want.

It means, most of the people who use Internet believe the top ranking websites (for any keyword) to buy things online. It says it all, if your website is properly optimized for specific keywords, you will be able to generate more traffic and sales.

Here are few simple ways to build a search friendly website

  • Define your customer
  • Always write unique and problem solving content
  • Build easy usability and don’t declutter your websites
  • Always interlink to your web pages to make it easy to get crawled by the search engine spiders
  • Focus on using proper keywords

How to get more traffic from search engines?

Keyword research is the key: The primary reason few websites get loads of traffic from search engines is because of proper keyword research. They spend time on finding buyer keywords for their websites, then they start writing posts accordingly. If you don’t focus on finding the right keywords for your websites, you will never get targeted traffic, it also means you will never make more money or leads.

You can start doing keyword research with Google keywords planner, but I strongly recommend you to use long tail pro as it is one of the best keyword research tools out there (it also helps you analyze your competition keywords).

Use long tail keywords: Long tail keywords are generally more specific keywords that people use on search queries. These long tail keywords generate more traffic and sales from search engines because people who use specific keywords tend to buy more.

“SEO tips for beginners” is a long tail keyword whereas SEO tips is a normal keyword and it’s very hard to rank for the short tail keywords (like SEO tips) in Google search results as they are very competitive.

Use SEO tools and plugins: Using good search engine friendly plugins like SEO by Yoast, Long tail pro keyword research tool etc. can help you get more traffic from search engines. If you are a beginner and don’t want to spend thousands of dollars on SEO, by investing few bucks on these tools can bring you great results.

Avoid keyword stuffing: Keyword stuffing is the practice of using the same keywords again and again to get more traffic. Google considers keyword stuffing as a spam process and penalizes any site for doing it. So avoid using the repetitive keywords on your web pages, use relevant keywords instead to start getting quality traffic from search engines.

Be aware of Google algorithm updates

Very often, Google comes up with various algorithm updates like Google Panda, Penguin, Google Hummingbird etc. to improve their users experience. It removes tons of search queries from its search results whenever they update. Which means your website traffic might suffer from these updates if your content is not search friendly.

Don’t post copied contents on your websites, always focus on your readers and customers while writing posts, use proper keywords sparingly and you will get rewarding results from search engines. Also, search traffic takes time if you have a new website, so don’t worry, build trust and try to get quality backlinks to your sites to rank better in Google search results.

In a nutshell: No matter how big or small your website or business is, you need search engine traffic to succeed. Without the help of search engines, it’s almost impossible to succeed online. Before hitting the publish button your websites, make sure to use few keywords that your audience might type on Google. It would be even better if you do a proper keyword research before writing your blog posts.

As a good research and optimizing your blog posts for search engines (without keyword stuffing) can have a big impact on your search engine rankings. Always make sure to post unique content that solves your readers problems and you can boost your organic traffic quickly if you use long tail keywords.

Please share your thoughts about search engine optimization and let me know if you have any SEO tips in the comment section below.

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