How to Monetize a News Website that Really Makes Money

Creating a website is easy but making money from it is not.

A majority of the people struggle to make money from their blogs and websites. This is especially true if you are running a news website. The reason is, there are already a gazillion number of blogs out there and to creating a profitable site is not easy.

To make more money from a news covering website, you need two things.

  1. More traffic from search engines
  2. Finding and the right monetization strategies

Let’s now talk about both of them and find out the best ways to monetize a news site. Are you ready? Let’s get started.

Your traffic is the web currency

Whether you know it or not, your success of making money from a news site largely depends on the traffic you get from search engines. Not from social media or forums.

Driving search traffic to a website is completely different these days.

Over a decade ago, people used to spam other sites and forums to build links to increase their traffic. It won’t work now. Google is getting smarter and increasing your search traffic is not easy any more in this Google Post-Panda and Penguin era.

Just remember that, to make money from your news site, you MUST increase your website traffic. Otherwise, it won’t make money. It’s as simple as that.

If you are looking for proven ways to increase your website search traffic, I recommend you to focus on doing the right keyword research. Here are few great tips to find better keywords that increase your traffic and sales.

  • Focus on finding the long tail keywords. Keywords with more than 3 or more words on it. For instance, “tips to lose belly fat” is a good long tail keyword. “belly fat” is a short tail keywords and it’s almost impossible to get traffic to your blogs by target such short tail keywords.
  • Start using the keyword research tools like Google’s Keyword Planner and Long Tail Pro. They help you find the long tail keywords easily. Even if you are a beginner, you will find it easy to perform keyword research with the SEO tools.
  • Find and use the keywords that have monthly competition less than 1000. That’s a good way to start and you can easily get higher search results by focusing on the less competitive keywords.

Let’s now talk about how can you monetize a news based website.

3 effective ways to monetize a news site

1. Pay Per Click ads

Almost every biggest news site uses PPC (Pay Per Click) ads to generate money. The Huffington Post is the best example of using PPC ads to make lots of money every single year.

Although these biggest news websites get massive traffic from search engines but you can also make a great income by using PPC ads with decent traffic on your sites.

How do these ad works?

Ad publishing networks like AdSense, Chitika etc display publisher’s ads on your sites and you get money when someone clicks on those ads. So your income from PPC ads is directly related to the traffic and the number of clicks your site generate.

What are the best ways to monetize PPC ads?

Although there are too many networks offering PPC ads to make money from your news sites, the following are few of the best networks which are widely used.

  • Google AdSense
  • Chitika
  • Kontera

In a nutshell, if you have a news website with more than 100,000 monthly visitors, definitely give a try to PPC ads and you can see some good passive income each month.

2. Banner ads

Unlike PPC ads, displaying banner ads on your sites can help you make more money. But as I said earlier in the article, your website needs more traffic to attract high priced banner ad developers to show on your sites.

Generally, if you get over 100,000 monthly visits, you can attract decent banner ads who can pay you around $200 to $2000 depending upon the quality of your website audience. US traffic is considered the best when compared to Indian search traffic.

BuySellAds is the best market place where you can find great banner ads to show on your news sites.

Here are few tips if you want to get BuySellAds approval.

  • Your website traffic should be more than 50,000 page impressions per month. Otherwise, your application won’t get approved.
  • Your site should contain original and regularly updated content.
  • Own a self-hosted WordPress site if you don’t have one yet. Don’t use free sites, they won’t get approved.
  • Don’t use too many ads on your sites. Use less but high paying ads that are relevant to your site audience. That way, you can make both the publishers and your visitors happy by making more money.

3. Product Sales

Selling your own or others products from your sites is the most effective monetization model. The best thing about this model is that your news website doesn’t need too much traffic unlike Google AdSense to make decent money.

All you need is to find the RIGHT products your audience are interested in and promote them widely to reach out more people.

Top online marketers such as Pat Flynn, Darren Rowse, John Chow etc are making millions of dollars every single year with affiliate marketing (promoting others products from their blogs). The key to make more money from affiliate marketing is to build trust with your audience and focus more on “people not page views”.

Here are few ideas on how to make more product sales from your news sites.

  • Build an email list. Most people who run news sites don’t build their email lists (especially the beginners). If you build a website that has random visitors, you can’t build a solid monetization model that helps you create passive income online. An email list is a money maker if you build rapport with your subscribers. You can use MailChimp to start building your list for free.
  • Analyze your competitors. Find out the top competitors in your industry and see what products they are promoting to their audience. See if you can you promote those products to make money from your news sites.

How to create a compelling news website

If you are wondering how to increase your overall ad impressions, you need to create an appealing design that is designed to convert more visitors into clicks.

For that, I highly recommend you to few of the news website themes developed by us at Magazine3.

Here are three incredible news related website themes that are perfect for WordPress users. Have a look at them and decide by yourself.



This is the most incredible theme designed for news related sites. If you are running your blog or website on WordPress, this theme helps you easily organize your pages and posts in news paper format.

Here are few features of StandardNews WordPress magazine theme.

  • Real-time Visual Theme Customizer
  • Smart Sliders with Swipe Support
  • Mega Menu
  • OpenGraph and Twitter Cards Integrated
  • Responsive WordPress theme for Smartphones
  • Valid HTML5 Markup
  • Translate it to Any Language
  • Demo Content Included
  • Works with Popular SEO Plugins like All in One SEO & Yoast’s WordPress SEO
  • And many more WordPress-friendly features that rock your news site

See StandardNews Features



newspaper theme

Newspaper Times is one of the most popular news magazine themes available online.

See NewspaperTimes Features




This theme is designed for people who wants to show a lot of news without cluttering their overall web design. The theme design is so simple yet effective enough to show a lot of information on the home page.

Here are few benefits that come along with this theme.

  • Global Color Scheme Picker
  • Real-time Visual Theme Customizer
  • OpenGraph & Twitter Cards Integrated
  • Mobile Responsive WP theme
  • Valid HTML5 Markup
  • Google Authorship (Tutorial included in Docs)
  • Translate it to Any Language
  • Demo Content Included
  • Works with Popular SEO Plugins like All in One SEO & Yoast’s WordPress SEO
  • Advertisement slots and many more incredible features

Not satisfied with the above two news website WordPress themes? Want to have a look at more amazing themes which can help you easily create powerful news sites?

Click here to see all the Newspaper themes

Over to you

If you are a beginner who is looking for amazing themes to design a news site, do check out all the newspaper themes designed by us at Magazine3. They do not only make your site powerful but they are both SEO friendly and mobile responsive.

Do you own a news website? If yes, what are the monetization strategies that you are already using?

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