End of Anonymity, Meet the real founders.
New us. New Year. New Direction
It might sound strange or stupid to you but mentally and physically, it is a big deal for us. We have been using a different first name for professional purpose for a while now and we want to change this today. Matt Kaludi’s birth name is Ahmed Kaludi (FB | @ahmed_kaludi) and Mark’s name is Mohammed Kaludi (FB | @Mohammed_Kaludi).
Ever since Magazine3 started, we have been stuck with the name that we had picked out in the past and we thought it would just be a temporary thing, but what we started as a small adventure thing turned out to be a real business and we thought that changing the name was not necessary and nobody cares about it. Actually, we had so many different priorities at the beginning that we never even took the names seriously, we only cared about our customers and their problems, so we always used to think that the ‘name’ is not important, and it was not on our priority list.
Now, after almost 5 years with the company, I think it’s still not a problem of our customers, but it has become a big problem for both of us personally. We feel that it is LIMITING our abilities, growth, creativity and freedom to express ourselves, we want to get through this hurdle and go out of our comfort zone and move forward. Here is our story, and I will try my best to keep this short and clear as possible.
We started out as freelancers on the Internet. Mohammed was working as a hardware engineer. Growing up, he had a passion for Hardware and electronics, and as you might have guessed, he was good in maths and physics. On the contrary, I was not as good as him in the studies, but I think I was more creative in other fields. While I was studying, the Internet started to grow big in India and it literally took me no efforts to understand the whole concept behind the internet and the softwares, that’s when I fell in love with building websites and softwares. At this point in time, I didn’t know about WordPress as it wasn’t that popular back then. The concept of blogging was still very new for webmasters. It was the time when people used to create static HTML websites and suddenly there was a huge market for HTML/CSS coders who could do freelance work. Initially I was much more interested in creating Softwares for the desktop, but at that time I though that Windows platform isn’t the right way to go since it was really slow and everyone used to get virus and malware (we still get those but we are used to it). I had heard about a revolutionary operating system called ‘Mac OS X Leopard’ and I was obsessed with it, but at that time, Mac was not popular here in India. Most people at that time didn’t even knew about the Mac. Anyway, so I freelanced for a while and after finishing my studies, I was able to make a living out of freelancing and I found out that I was making more than any other job could give me at that time. It was not easy to make a living out of freelancing, but working 16 – 18 hours a day didn’t seem like work to me, it was this new creative thing that I was good with and it also gave me the creative freedom that I wanted.
I was really excited about freelancing as my carrier and wanted to be really professional, now that I look back and think I was somewhat obsessed with it. Most of our clients were from US, UK, Canada, Europe, etc., basically people from native English speaking countries. At that time, we felt that our clients were not able to remember our name and we didn’t even had a design agency website. In this field, we think that them remembering our name is the most important part. If we do a great job for a client then he will recommend us in his social circle, but for that, they must remember our name. We felt that we can only progress faster if our clients could remember our name easily. Back then, it was a very different scenario for us, so we decided to choose a different professional name that they can connect with.
5 Years later, we have achieved some great progress in our personal and professional lives. Now I wish I should have used the real name but i don’t know if doing that would have gotten us this far. Anyway, as they say ‘Damage has been done’, we cannot undo what has already happened, but we will understand and fix what needs to be fixed today. We have ambitious plans for Magazine3 but we feel that we are not giving our 100%, so anything that will stop us from becoming a real ambitious executer entrepreneur, we will address that limitation and we will work on it.
The future is really exciting because nobody knows what the future holds. After 5-6 years of building magazines themes, we have learned quite a few things about it, one of it is that people still need that perfectly customisable theme that they can bend and change things according to their needs. Let me tell you something from my experience, out of every 10 customers, 8 of them has something or other customized according to their niche and design. It is not possible for normal, non-technical customers to customize those small bits & bytes around the theme, because they just don’t have enough coding knowledge and they also have this fear in their mind that if they touch any part of the code, then they might mess up things which could result in downtime.
We are working on a WordPress theme which will be very customizable and easy to make the changes in the layout, even a user who don’t know anything about coding, this theme will be that simple to use, but it will be very powerful in-terms of layout and functionality. And of course it will be Magazine style layout. We will share a sneak-peak very soon.
Special Thanks to
We sincerely want to thank a few people who suggested us the right thing and helped us in this change. Thank you so much Vivek Wadhwa (website | @wadhwa), Marie Forleo (website | @marieforleo), Tarun P.K (website | FB), Glenn Younger (website | @younger_glenn) for inspiring us and helping us making our decision.